This is also why videos (or Boomerangs, which are posted in video format) perform so well in the Instagram algorithm: because it takes more time to watch them! Slideshow posts with a call-to-action to “swipe” to view more could be a good strategy to try as well. Even though the amount of engagement you get is really important, it’s slightly less important than how quickly you get that engagement. In some cases, the Instagram algorithm cares more about how quickly a post receives its engagement! One of the best known cases of this is trending Instagram hashtags. When a post receives a ton of likes and comments, this signals to the Instagram algorithm that your post is quality, engaging content that more people will want to see, so the Instagram algorithm will show it to more users.īut it isn’t always about how much engagement a post receives. In general, posts with high engagement (likes, comments, shares, views, etc.) will rank higher on your Instagram feed. We’ve ranked them in order of importance, based off our own research and conversations with social media managers: 1. It’s a mystery everyone wants to know: how does the Instagram algorithm work? While we may not understand the intricacies of what makes the Instagram algorithm tick, we do know 7 factors that determine how your post will perform in the Instagram algorithm (and how many people will see it!).Īccording to an Instagram spokesperson, below is a list of 7 factors that influence the Instagram algorithm. #1: How Does the New Instagram Algorithm Work?
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